Pumpkin Spice
Social Media Campaign, Packaging Design
A unique fall flavor release from an innovative company.
Role:
Creative Director, Graphic DesignerThe highly anticipated launch of the Pumpkin Spice Latte flavor marks a significant milestone for our brand. As the internal creative director and graphic designer for this project, I played a pivotal role in shaping the visual and conceptual identity of the campaign. From ideation to execution, I collaborated closely with cross-functional teams to ensure that the flavor's essence was captured in both the product design and marketing materials. My vision was to evoke the warmth and coziness associated with fall, translating that feeling into branding that resonates with our audience. This successful launch reflects our commitment to creativity and innovation, setting the stage for a season of delightful experiences.
The Packaging:
Introducing the Pumpkin Spice can design, thoughtfully crafted to evoke the warm, inviting essence of a fall chalkboard. Inspired by our original can, this design captures the hearts of coffee drinkers seeking both nostalgia and comfort. While embracing the charming chalkboard aesthetic, we have ensured that key elements from our current can remain intact, allowing it to seamlessly integrate with the rest of our product line. Celebrate the season with a design that’s not only visually appealing but also resonates with the spirit of coffee culture.
IllistrationThe logo symbolizes the brand and clearly indicates it is related to childcare services. The character wearing a crown is used as a secondary logo, while the crown by itself serves as a tertiary logo for photographs and patterns.
The Brand PlaybookThe logo symbolizes the brand and clearly indicates it is related to childcare services. The character wearing a crown is used as a secondary logo, while the crown by itself serves as a tertiary logo for photographs and patterns.
Brand ExpressionThe logo symbolizes the brand and clearly indicates it is related to childcare services. The character wearing a crown is used as a secondary logo, while the crown by itself serves as a tertiary logo for photographs and patterns.
Social Media Paid Ads
Social Media Paid Ads
In-store Activation
